Almost there...

Wednesday, October 18, 2000

So one of the things I do all day is create Web Based Learning courses. The acronym is WBL, and it's pronounce weeble. Does this conjure a jingle from the eighties for you? Weebles wobble but they don't fall down! The funny thing is that you can't buy weebles anymore. Who knew those would be a collector's item someday? Apparently Hasbro owns the brand. I typed in www.weebles.com and got redirected to the Hasbro site. Those guys own everything! They're the ones who bought the Atari name last year, although I still think that was a really dumb move on the part of Midway games. Everywhere I go with Rick, if he says he works for Midway games, no one recognizes it. They just sort of politely nod. If he says he works for Atari, everyone immediately brings up some game from Atari that they loved. Ah, the mystical importance of a good brand name....

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