Almost there...

Wednesday, January 08, 2003

A few months ago, the Mini-Cooper started a teaser campaign saying, "The SUV backlash starts now." I really liked that tag line. A friend recently said that there seemed to be a ratio of how large your SUV is to how agressive a driver you are. The bigger the gas guzzler, the more likely you are to be a complete asshole on the road. "What're you gonnna do? I'm bigger than you." And now I'm seeing far too many of the new Hummers on my local roadways, with the gas mileage that you can count on your fingers!

And then there was a new ad campaign, led by Ariana Huffington of all people, and it just warmed my heart. Maybe the Mini-Cooper folks were right. It's well past time for the SUV backlash. If you thought the "I'm changing the climate. Ask me how." campaign (or other similar campaigns) was too much, then this ad campaign is a little less antagonistic.

But suffice to say, I wish someone would develop legislation requiring bumpers on street legal vehicles to be no higher and no lower than a specified range so that when two vehicles bump, they actually bump at the bumper rather than one sliding under the other. And I will never buy a gas-guzzling SUV. In fact, I fully expect that my current car is the last one I will ever own that is powered by an internal combustion engine only, even though it's a lovely compact car that gets 29-34 MPG. My next car will either be a hybrid or a fuel cell. And in the meantime, I'm just glad to know I'm not the only one.


Post a Comment

<< Home