As I scan through my junk mail, occasionally I'm tricked into looking a mortgage spam or Viagra spam or something like it by checking an email that has a Subject and Sender combo that looks like it might actually be real mail. I look at it, and then immediately delete it. What I have to wonder is, who would ever buy something based on one of these openly deceptive emails? How can this possibly be a viable business model? I just don't get it.