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Wednesday, April 20, 2005

The Design of Everyday Things

Donald Norman's seminal work on the subject of everyday design is one of those books that changes your world view and at the very least gets you to question why your stove has such stupid controls, but at best can inspire a new way of working and building.

Ann just posted this amazing article on a radical change to prescription bottle design. It's amazing how something so taken for granted can be so poorly designed, and yet a conscientious look at the design can produce something so far superior. In this case, far enough superior that Target (a company I've long noticed actually cares about design far more than its competitors) snapped up the patent and is bringing to life in the real world.

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