Linguistics Are Fun!
Here's a fun article on why bad words are bad and the usual historical trajectory of bad words. This begs the question - if fuck and shit just aren't that bad anymore, what is? What term really makes you gasp at its profanity? I can think of one: cunt. Whenever someone uses that word, I think it unbelievably vulgar. But how did it get that power for me? Does it have that power for everyone? Are there other words that do?